As part of NPC’s EU-supported Active Citizens for Elections and Democracy (ACED) project’s efforts to advance women’s political participation, a targeted social media campaign was launched ahead of the local government elections to encourage voters to support women candidates. The campaign aimed to raise awareness about the cultural barriers and negative narratives that hinder women’s participation in politics as well as the widespread mistrust surrounding their leadership capabilities.

Drawing on feedback from past female candidates, many of whom shared their experiences of being side-lined by their own party members during the nomination process and marginalised after the election, the campaign advocated against such deceptive practices, urging voters to be vigilant and not be deceived by election promises.

The campaign emphasised the strategic use of the quota system for women and youth, encouraging voters to make informed choices to strengthen and sustain inclusive political participation now and in the future.

Short videos, infographics and testimonials from grassroots women leaders were shared across multiple platforms to amplify the message and engage a wider audience, especially young voters. Online discussions were facilitated to create space for public dialogue on the importance of inclusive leadership.

These advocacy efforts are ongoing, aiming to promote broader representation and greater inclusivity of diverse communities and groups in political and governance structures.